The experience forms the brand
Why brand strategy and branding critically matters for SMEs! A logo alone is not a brand!…
by John Lincoln June 30, 2020
Why brand strategy and branding critically matters for SMEs! A logo alone is not a brand!…
by John Lincoln June 30, 2020
Create a totality of experience to get a satisfied customer Entrepreneurs, marketers and businesses often talk…
by John Lincoln June 29, 2020
Market structures, competitive positioning and the art of ‘knowing your enemy’ There have been a lot…
by John Lincoln June 28, 2020
Learning how to hire the right people and letting the wrong people go quickly A company’s…
by John Lincoln June 27, 2020
What the terms actually mean and how to keep the lifeblood of your business flowing energetically…
by John Lincoln June 27, 2020
The essentials of business funding; its many sources and how to pick the right one for…
by John Lincoln June 27, 2020
Planning, funding and managing cash flow In business as in personal life, cash is the lifeline…
by John Lincoln June 27, 2020
The strategy of successful start-up (and exit) As a business owner or investor, you will have…
by John Lincoln June 26, 2020
