The experience forms the brand
Why brand strategy and branding critically matters for SMEs! A logo alone is not a brand!…
June 30, 2020Why brand strategy and branding critically matters for SMEs! A logo alone is not a brand!…
Create a totality of experience to get a satisfied customer Entrepreneurs, marketers and businesses often talk…
Market structures, competitive positioning and the art of ‘knowing your enemy’ There have been a lot…
Learning how to hire the right people and letting the wrong people go quickly A company’s…
What the terms actually mean and how to keep the lifeblood of your business flowing energetically…
The essentials of business funding; its many sources and how to pick the right one for…
Planning, funding and managing cash flow In business as in personal life, cash is the lifeline…
The strategy of successful start-up (and exit) As a business owner or investor, you will have…