Adopt the easy-to-follow Lincoln 6Ps and take your business to the next level
Most of us will have heard about the 4Ps of marketing (Product, Price, Promotion and Place), or the McKinsey 7-S value-based management framework for organizational effectiveness (Structure, Strategy, Systems, Skills, Style, Staff and Shared values). The good folks in brand and communications have the 7Ps of branding (Profit, Persistence, Planning, Performance, Positioning, People and Principles), and there are no doubt numerous others that offer guidance to other parts of the business.
Whilst all of these are highly relevant and reliable frameworks developed by real experts in their fields, there is a much simpler and easy to remember framework that will help us get to the very heart of how every business manager needs to do the ‘art of business.’ Experience has shown that this framework can be successfully applied in almost every situation, campaign or initiative. The ‘Lincoln Ps’ are not mutually
exclusive, nor are they completely exhaustive. They are a set of Ps from various sources made relevant, ordered and framed as an easy to remember framework that will address most management issues, ranging from day-to-day activities to implementing large-scale projects.
A disciplined and deliberate application of the Lincoln 6PS is powerfully cohesive, by making everyone involved feel like peas in a pod!”john lincoln, author
The Lincoln Ps – Purpose
What is the objective or purpose of a certain initiative, campaign or tactic? There has to be a central issue or objective that can be planned for, communicated, executed on and expected as an outcome. There may be multiple other significant factors that should or might be considered, however, there can only be one single central issue.
Is there a profit to be made? Do the profits meet the required hurdle rates? Is it feasible? If some thing supposedly generates a high value, but its feasibility or probability of execution is low, then it is not profitable. Are short-term profits, cash flow or positioning-for-growth important? If these questions can be answered honestly, we can determine if the initiative will be profitable or not.
Planning! Planning! Planning! The success of any initiative, campaign or tactic is buried in the detail: do we have a feasible plan to implement our initiative? Have we taken contingencies into account for the campaign? Does our tactic require multi-scenario planning and, if so, do we have one in place?
How are we going to get our plan implemented? Is there a set of systems and processes that we can rely on to deliver or implement the plan? Are the existing governance processes adequate to get resources, and manage, track and report progress of the implementation?
How are we going to communicate the details and progress of our initiative? Who are we going to communicate to? What level of details will we communicate? Do we have a concerted and structured view as to what, when, where, how, why and to whom details are communicated? Putting careful consideration to this often underestimated but critical consideration can determine if a plan fails or succeeds. It is easy to over-communicate too soon to the extent that an idea or an initiative gets shot down before it is given a thoughtful consideration. Conversely, it is easy for ideas to lose momentum if they are under-communicated, and which means there is very little buy-in in place.
Needless to say, people deliver results. Always pay full attention to your people. They truly are the biggest and most tangible asset that all managers in any business have.
In summary, if we always plan and make sure that a process is in place to implement our plans, we are starting out on the right road, and with a structured and deliberate pace of communications of plans, objectives and ideas we help ensure our people deliver the right results and bond them with a purpose of making profits and creating incremental shareholder value. A disciplined and deliberate application of the Lincoln 6Ps is powerfully cohesive, by making everyone involved feel like peas in a pod!
JohnLincoln.one –The business growth hacker