A simple framework for less complex business decision-making
Understanding McKinsey’s ‘residual uncertainty’ theory and applying it in real life Business owners, investors and managers…
July 3, 2020Understanding McKinsey’s ‘residual uncertainty’ theory and applying it in real life Business owners, investors and managers…
Master the art of marketing to female buyers or your business will perish Marketing to women…
The seven deadly consumerist sins and how they can add to your bottom line. We’ve all…
The essence of a market and how you can make sure your customers are ready, willing…
All war is deception: when to engage in a price war, its tactics and the fallout…
Asking the right questions and locating the correct objectives of your pricing policy must be a…
Why brand strategy and branding critically matters for SMEs! A logo alone is not a brand!…
Create a totality of experience to get a satisfied customer Entrepreneurs, marketers and businesses often talk…
Market structures, competitive positioning and the art of ‘knowing your enemy’ There have been a lot…
What the terms actually mean and how to keep the lifeblood of your business flowing energetically…